https://empireprinting.com/blog daily 0.75 2026-03-18 https://empireprinting.com/blog/know-your-paper-a-guide-to-paperweights monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/abf606e1-1003-45e9-827d-18e627627fbf/Screen+Shot+2025-07-14+at+2.26.09+PM.png Blog - Know Your Paper: A Guide to Paperweights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://empireprinting.com/blog/why-direct-mailers-still-deliver-big-results-and-how-to-make-yours-stand-out monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/89e53bae-5409-4033-80cc-5effe79b94b2/Mailers+Blog+Image.png Blog - Why Direct Mailers Still Deliver Big Results (and How to Make Yours Stand Out) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://empireprinting.com/blog/make-it-pop-why-specialty-inks-are-worth-the-hype monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/5b16fd60-f890-4443-b033-5c13ed1f8d9c/glow-ink-preview.jpg Blog - Make It Pop: Why Specialty Inks Are Worth the Hype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/5a462155-c7a9-4a14-be37-f93b20a18cbc/Strawberry%2BPuff2.jpg Blog - Make It Pop: Why Specialty Inks Are Worth the Hype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://empireprinting.com/blog/0hc7olbiqy1j0w817vw8p8cx17hkpj monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/d169ddac-c2b7-43a0-ae3e-d87c44cb9f5e/banner-2.jpg Blog - 10 Promotional Ideas This Summer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://empireprinting.com/blog/tradeshow-giveaways monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/c1d5c89c-976c-4906-a551-30db23452b90/Tradeshow+People Blog - The Power of Custom Printed Giveaways for Events and Trade Shows - It’s fun to get new things for free. That’s why one of the best things about trade shows is the swag bags! If you’re a trade show veteran, you know the drill—you walk the floor, grabbing giveaways from the booths of companies whose products catch your eye. At the end of the day, when you pour them all onto your hotel bed, the variety is truly amazing. From this pile of products, you’re likely to find several that spark your curiosity. And the brands on those products are likely to stick with you by positive association. Creatively branded promotional giveaways are a proven way to boost brand awareness and catch the attention of potential customers. Let’s explore why custom-printed giveaways work, what kinds are best, and how you can optimize their impact with strategic branding. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/65fffb3a-4b60-48ad-94b7-cfa5ecfbb9f0/iStock-1791242261.jpg Blog - The Power of Custom Printed Giveaways for Events and Trade Shows - Consider Your Industry The most impactful giveaways match the needs and wants of your target audience. To choose the best options, it’s essential to consider the trade you’re marketing to. A good way to earn their trust is by offering them something useful in their daily lives. Attendees of a tech trade show will appreciate swag like portable power banks and multifunction charging cords. Pre-filled hip flasks and classy wooden bottle openers will get tongues wagging at a wine event. Folks attending a tool trade show might like a long-lasting headlamp or compact multi-tool. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/16836900-ded2-4495-a4f8-da039e65985d/iStock-1184610632.jpg Blog - The Power of Custom Printed Giveaways for Events and Trade Shows - Best Custom Printed Giveaways for Trade Shows & Events Metal cups for hot/cold beverages T-shirts Caps and hats Socks Sunglasses Stress balls Drink “koozies” Writing utensils Fidget Spinners https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/b05edf98-ae9e-49d6-827f-1156d0095a51/Empire+Print+Logo+%28from+website%29.jpg Blog - The Power of Custom Printed Giveaways for Events and Trade Shows - Swag is much more than just free stuff. Trade show giveaways are proven to attract attention, draw potential customers, spur curiosity about your brand, and facilitate connections. For your next trade show, don’t settle for the predictable. Leverage the power of promotional items by making yours both fun AND functional. Choose high-quality items, enhance them with professional custom printing or embroidery, and boost your brand to new levels. Contact Empire Printing and start designing more impactful giveaways today! https://empireprinting.com/blog/brand-with-custom-engraving monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/11e5bff9-01f7-4011-8126-c279226da14a/iStock-1190422958.jpg Blog - Enhance Your Brand with Custom Engraving Services at Empire Printing What is Custom Engraving? To understand custom engraving, it helps to understand exactly what engraving is, and how it has shaped human history. Engraving is the process of incising (carving) a design onto a hard surface. Historically, it has been an essential method for printing books, making artistic illustrations, creating maps, and more. Humans have relied on engraving as a trusted way to decorate, communicate, and commemorate for thousands of years. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/52a7158d-d77f-4f44-b01f-b7cc24a2c8df/iStock-497286706.jpg Blog - Enhance Your Brand with Custom Engraving Services at Empire Printing A Touch of Sophistication An item engraved with a custom logo or message looks sharp and stands out. For example, upgrading the classic paper business card to one made of metal with a custom-engraved logo is a powerful way to elevate your brand. Building Trust and Professionalism Customers get to know your business through the sign you hang at your office. Replacing a small, simple sign with something larger, more legible, and professionally engraved can make a huge difference. An engraved sign suggests that you know what you’re doing and are serious about doing it well for years to come. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/a50d1ec3-20ba-4db4-9199-5f0720e4bdaa/iStock-2184068834.jpg Blog - Enhance Your Brand with Custom Engraving Services at Empire Printing Better Alignment with Brand Identity One of the great things about custom engraving is the ability to choose your design. If you’re running a business, this allows you to better control your company’s messaging and the perception of your brand. Engraving exudes sophistication, which is why a luxury brand might choose laser-engraved coasters over printed ones. Enhanced Customization Options Watch a video of the laser-engraving process in action and marvel at how it can quickly and accurately render complex designs. The more intricate your design, the better off you are having it engraved into promotional products. Laser-engraved holiday ornaments are a great example. https://empireprinting.com/blog/screen-printing-vs-embroidery-for-custom-apparel monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/839883f9-c951-466d-ba7a-039cccd361c2/iStock-1255035673.jpg Blog - Screen Printing vs. Embroidery: Which is Best for Your Custom Apparel? The First Step to Customizing Your Apparel Nothing catches the eye like a cool design. And when it comes to branding, a great way to advertise your brand is by creating custom apparel. There are various ways to add designs to clothing; screen printing and embroidery are two of the most popular. But how do you tell which is best for your upcoming batch of team tees, logoed hoodies, or corporate caps? Let’s zoom in and examine the advantages of each method so you can make the best call. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/4d8cc42e-2a28-41e9-8e5f-42682893d50c/iStock-2148765764.jpg Blog - Screen Printing vs. Embroidery: Which is Best for Your Custom Apparel? Pros of Screen Printing Creating designs via screen printing is ideal for larger spaces. Normally, the designs are printed on the front or back of the tee or hoodie, where there’s plenty of real estate for a more complex design. But logos and wording can also be added to cuffs, hems, and hoods—it's very versatile. If you’re looking to add your corporate logo to a host of hoodies, screen printing is your friend—it’s well-suited for large orders. Compared to other options, screen printing 10,000 tees is more cost-effective while still providing vivid, colorful, eye-catching designs. Cons of Screen Printing Setup costs for small orders can make screen printing a bit more expensive, especially if the order consists of multiple colors. That’s because every color requires the printer to lay out a new screen, a fairly complex process that increases the setup time. Screen-printed designs can also crack and fade if not properly laundered or poorly maintained. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/12c207b4-5cde-4ac3-ad6d-2212755346bc/iStock-182715641.jpg Blog - Screen Printing vs. Embroidery: Which is Best for Your Custom Apparel? Pros of Embroidery Decorating fabric with thread and needle creates permanent designs with a high-quality look and feel. Embroidery is ideal for smaller designs and holds up well to hard use, making it great for garments that have to be washed frequently. If you’re looking to customize corporate clothing—say by adding everyone’s name to their uniform—embroidery is a smart choice for embellishment. It also works well as a branding method for luxury garments. Cons of Embroidery Embroidery may not be the best choice for large, complex designs; it works better for simple designs like logos produced in smaller batches. Compared to screen printing, embroidery is less effective at delivering complex color gradients and reproducing fine detail. It’s also more expensive, making high-volume production more costly. https://empireprinting.com/blog/top-5-benefits-of-promotional-products-for-customer-loyalty monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/41817e38-cbe7-4bd4-9f2e-90310f2bbfaa/iStock-1279156173.jpg Blog - Top 5 Benefits of Promotional Products for Customer Loyalty Why Promotional Products Matter A toothbrush from your dentist, complete with their name and logo. A smooth-writing pen embossed with a local realtor’s name and email. A small Swiss Army knife that fits perfectly on your keychain, complete with the company logo and phone number. Promotional products like these are proven, powerful marketing tools with lots of benefits for businesses. Building tangible products like these into your advertising strategy can pay off big in brand recognition, lead generation, customer loyalty, and more. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/e93b8f1e-6216-497f-be85-f1464aa79d50/iStock-91512261.jpg Blog - Top 5 Benefits of Promotional Products for Customer Loyalty Our emotions affect our decisions. For this reason, building an emotional connection with your customers is critical. Persuading them to buy your merchandise or subscribe to your products is often a decision driven by emotion. Understanding how to steer potential customers to your brand starts with a quick overview of persuasive rhetoric. Aristotle called the three corners of the rhetorical triangle ethos, pathos, and logos. They focus on credibility, emotion, and logic. Ethos: In Greek, ethos represents “character.” It’s where we get our modern term “ethics.” Regarding Aristotle’s modes of persuasion, this idea centers on persuading through credibility. In modern marketing, convincing a customer to rely on your product can happen in various ways, such as having a respected figure or celebrity recommend your product. Pathos: In Greek, pathos means “emotion or experience.” It’s part of a large family of English words related to feelings and compassion, like “empathy,” “sympathy,” and “apathy.” Its power to persuade, according to Aristotle, lies in its ability to appeal to our everyday emotions and experiences. In modern marketing, getting your audience to care about your cause, love your product, or sympathize with your perspective are great ways to prompt them to act. Logos: In Greek, logos describes “words, speech, and logic.” In Aristotle’s view, this was the most important part of the rhetorical tripod because he felt an effective argument must appeal to our sense of reason for it to be convincing. The same remains true today–many customers appreciate an appeal to practicality. As such, presenting facts and figures can help you make your message more convincing. https://empireprinting.com/blog/10-custom-embroidery-holiday-gift-ideas-for-employees monthly 0.5 2024-12-12 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/6da9cd59-5ef1-4666-8564-ba1c072f790c/iStock-149426742.jpg Blog - 10 Custom Embroidery Holiday Gift Ideas for Employees - Celebrate Your Team with Thoughtful Embroidered Gifts https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/312f295f-b136-4129-9a1e-6aa068012865/iStock-943839548.jpg Blog - 10 Custom Embroidery Holiday Gift Ideas for Employees By making team members feel valued, thoughtfully chosen personalized gifts play a crucial role in boosting morale. As a business owner and leader, once you set that standard, it’s important to keep it. That means making a meaningful gesture every holiday season, turning personalized gifting into an annual tradition that everyone looks forward to. Today, not all workforces are centralized in one location. Some employees may work at the headquarters, while others work remotely or elsewhere. It’s worth considering getting the whole team together when giving holiday gifts. And if you can’t do that, a group Zoom meeting can be a fun yet cost-effective way to get everyone together. Custom gifts like embroidered jackets, specially designed hats, reusable tote bags, and embroidered blankets show that you care about your employees. And even as they bring your workforce together, these personalized presents broadcast your brand to an ever-widening audience. Imagine your employees wearing your company's logo on their jackets or hats, or using your branded tote bags in public. This not only strengthens your brand identity but also serves as free advertising, continually promoting your business to potential customers and future employees. It’s a win-win for the entire business! Key Benefits for Personalized Gifting ● Increased Loyalty: Recognition encourages loyalty. According to one Gallup study, organizations that prioritized employee recognition realized a 27% increase in profit and a 29% increase in engagement. ● More Motivation: Giving personalized gifts for the holidays “pays off” your promises of a caring corporate culture. Receiving those gifts makes employees feel like they’re part of something greater than themselves, which can be a powerful way to encourage positive contributions. ● More Brand Ambassadors: Personalized gifts are a win-win for you and your employees. They get cool swag, and you get free advertising that helps you sell more AND attract potential future employees. https://empireprinting.com/blog/business-uniform-benefits monthly 0.5 2024-11-06 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/4313cd62-6957-466a-8be1-92b76d86d1a3/iStock-1264545100.jpg Blog - Business Uniform Benefits - The importance of business uniforms may vary from organization to organization, but the benefits are clear. Work uniforms help promote and reinforce a company’s brand and add a professional look, especially for customer-facing team members. Company uniforms are essential in some industries to help distinguish employees from customers (think retail stores). They also help workers feel like they are truly part of a team! https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/c4d5b46c-da71-4142-80be-55493c38ab74/iStock-525510521.jpg Blog - Business Uniform Benefits - Company uniforms have multiple benefits. Chief among them is the image of professionalism they provide. A work uniform offers a level of legitimacy to an employee's role that customers can see immediately. When you approach a storefront, would you feel more comfortable asking questions to someone with a corresponding company logo on their polo or someone in a plain shirt? That little difference is a key to professional appearance. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/a3846beb-551e-4985-9391-925d622e1512/iStock-1455923301.jpg Blog - Business Uniform Benefits - Each work environment presents different factors to consider in selecting appropriate factors and designs. Those working outdoors may need work uniforms that account for multiple weather conditions. Many positions, such as food service or retail work require professional outfits that allow for comfort and freedom of movement. https://empireprinting.com/blog/branded-merchandise-benefits monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/8ecebf8d-ec5f-49af-a905-c92383ad60ff/iStock-1156907234.jpg Blog - How Branded Merchandise Can Benefit Your Company - What is branded merchandise? Merchandise can be any number of products that individuals may use. Branded merchandise displays a company’s logo, colors, slogan, or aesthetic, turning everyday objects into tangible advertising. Businesses use branded merchandise for several reasons. https://images.squarespace-cdn.com/content/v1/5ffc754cfcd25633939514d4/dc051bb4-77c6-4fde-9f2a-a2c110cdd7da/iStock-607470428.jpg Blog - How Branded Merchandise Can Benefit Your Company Step 1: Clarify Your Brand Identity Before doing anything with branded merchandise, there must be a clear brand identity. That means having an established logo and color scheme. A brand must be consistent and clear to be recognizable to consumers. The fun and creativity come into play when deciding where to display that identity. Step 2: Consider Different Types of Merchandise You cannot go wrong with apparel such as shirts, jackets, or hats. When you think of branded merchandise, you may also think of standard options such as pens or keychains. These things are popular for good reasons, but you should not limit yourself if you wish to stand out. Branded merchandise can be unique, especially when you consider options related to your goods or services. An autobody shop may hand out tire gauges with their logo, a radio station may give out Bluetooth speakers with their catchphrase as prizes, or banks may provide piggy banks with their logo to kids. 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