Enhance Your Brand with Custom Engraving Services at Empire Printing

What is Custom Engraving?

To understand custom engraving, it helps to understand exactly what engraving is, and how it has shaped human history. Engraving is the process of incising (carving) a design onto a hard surface. Historically, it has been an essential method for printing books, making artistic illustrations, creating maps, and more. Humans have relied on engraving as a trusted way to decorate, communicate, and commemorate for thousands of years.

Until recently, scientists generally agreed that the oldest human engravings—found in a cave in South Africa—were 70,000 to 100,000 years old. Then, in 2014, scientists analyzed a mussel shell with a zigzag pattern carved into it. Careful analysis revealed that the marking was close to 500,000 years old, meaning it was carved by humanity’s predecessor, Homo sapiens. [SOURCE]

 It is incredible to think that an artistic mark could have been made half a million years ago…and survived that long! But that’s one of the things that’s made engraving so popular over the years: it lasts. Archaeologists have documented real examples that have stood the test of time, from ancient Egyptian tomb carvings to engraved Roman headstones to carved Viking runes.

 Today, engraving remains an important method of decoration and commemoration. In some cases, the same classic techniques and tools are still used. One prominent example is the Claret Jug—the trophy awarded annually to the winner of golf’s oldest and most prestigious championship, The Open. And each year since 1873, when it was first awarded, the winner’s name has been hand-engraved onto the silver chalice by a master Scottish engraver, carrying on a storied tradition over 150 years old.

Major technological advances in printing and the invention of the computer have had a marked effect on engraving. Many engravings today are produced using the power of lasers. Guided by a computer program, the focused beam of a laser can quickly and accurately etch designs into glass, wood, laminate, acrylic, and more. Laser engraving is fast, efficient, and more environmentally friendly than other methods of engraving, making it a popular choice for personalization.

Elevating Brand Image with Custom Engraving

Their polished, professional appearance makes custom engravings a great way to enhance brand visibility and encourage brand loyalty. And because personalized designs can be added to all kinds of products, their application is limited only by your imagination.

A Touch of Sophistication 

An item engraved with a custom logo or message looks sharp and stands out. For example, upgrading the classic paper business card to one made of metal with a custom-engraved logo is a powerful way to elevate your brand.

Building Trust and Professionalism

Customers get to know your business through the sign you hang at your office. Replacing a small, simple sign with something larger, more legible, and professionally engraved can make a huge difference. An engraved sign suggests that you know what you’re doing and are serious about doing it well for years to come.

Versatility

Retail. Hospitality. Education. Corporations. All kinds of industries and businesses benefit from the versatility of custom engraving. It can help a restaurant communicate the day’s specials on a sharp-looking reusable menu board or help a youth sports organization recognize participants with custom-engraved trophies and medals.

Standing Out in a Crowded Market 

In a sea of options, how do you make your brand rise above the rest? Eye-catching corporate gifts (engraved pens, tumblers, watches, or crystal) leave a positive connotation every time the recipient uses the item, elevating your brand while also making it more memorable.

Why Choose Custom-Engraved Products Over Non-Engraved Alternatives

There are many reasons to choose personalized products over generic options. They look better, last longer, and make stronger connections with your target audience.

Greater Visual Appeal

Printing and stamping items are two ways of personalizing. But when it comes to producing precise, elegant, complex designs, nothing beats engraving. A printed logo on a leather notebook looks good. But a precisely engraved version looks even sharper and truly conveys an air of sophistication.

Long-Lasting Brand Visibility

Stickers may peel off, and printed designs may fade, but not engravings. They last a lifetime. And that whole time, they’re working to enhance your brand’s visibility and build goodwill. An example: that personalized tumbler you gave out 10 years ago as a thank-you gift is still going strong, keeping the recipient’s water cold and their feelings about your brand warm and fuzzy.

Uniqueness and Staying Power

Engraving turns a run-of-the-mill item into something special, and that makes the item more likely to be kept and used by the recipient. Instead of giving out tumblers printed with the same slogan, try personalizing each one with the recipient’s name. Because it feels more exclusive, they’re likely to prefer it over generic tumblers.

Better Alignment with Brand Identity

One of the great things about custom engraving is the ability to choose your design. If you’re running a business, this allows you to better control your company’s messaging and the perception of your brand. Engraving exudes sophistication, which is why a luxury brand might choose laser-engraved coasters over printed ones.

Enhanced Customization Options

Watch a video of the laser-engraving process in action and marvel at how it can quickly and accurately render complex designs. The more intricate your design, the better off you are having it engraved into promotional products. Laser-engraved holiday ornaments are a great example.

Custom Engraving Services Offered by Empire Printing

At Empire Printing, our state-of-the-art technology allows us to laser-engrave detailed designs that last on various items. From personalized tumblers to engraved awards, we ensure every item we engrave is perfect.

 Our Laser Engraving Capabilities:

●      Tumblers: Perfect for gifts, corporate giveaways, or personal use

●      Name Badges: Professional and personalized for any workplace

●      Awards & Plaques: Celebrate achievements with customized elegance

●      Custom Gifts: Unique and memorable items for any occasion

●      Signage: Durable and eye-catching signs for business or personal use

 Why Choose Our Laser Engraving?

●      Precision: High-quality engraving for intricate and detailed designs

●      Versatility: Suitable for a wide range of materials and products

●      Customization: Tailored to your specifications and preferences

Mark a lasting impression with your customers with laser engraving. Visit our engraving page today to get started!