Business Uniform Benefits
Why Do Uniforms Matter?
The importance of business uniforms may vary from organization to organization, but the benefits are clear. Work uniforms help promote and reinforce a company’s brand and add a professional look, especially for customer-facing team members.
Company uniforms are essential in some industries to help distinguish employees from customers (think retail stores). They also help workers feel like they are truly part of a team!
Industries That Commonly Use Business Uniforms
Whether large or small, many different businesses benefit from company uniforms. Some of the most common industries are:
● Retail stores
● Restaurants
● Auto body shops
● Grocery stores
● Cable/Satellite companies
● Insurance agencies
● Banks
● HVAC repair companies
● Real estate agencies
These are just a few examples. Work uniforms can also benefit office settings—even those that are not always customer-facing.
Employee Impact of Company Uniforms
Work uniforms can provide comfort and confidence for employees. Mornings are simpler when you can reach into your closet and pull out a company uniform—from safety apparel to polos or T-shirts. Employees who feel more professional will be more productive and feel more satisfied.
Business uniforms turn individuals into a collective, establishing a sense of unity. Groups of employees that look like a team are more likely to act like a team!
What employees wear is important not only to the organization they represent but also to them as individuals. Why not give them a voice when designing company uniforms? Employee input and feedback can go a long way in making sure the design choice resonates with those that matter most.
The Benefits of Business Uniforms
Image of Professionalism
Company uniforms have multiple benefits. Chief among them is the image of professionalism they provide. A work uniform offers a level of legitimacy to an employee's role that customers can see immediately.
When you approach a storefront, would you feel more comfortable asking questions to someone with a corresponding company logo on their polo or someone in a plain shirt? That little difference is a key to professional appearance.
Branding Representation
Companies are more aware than ever of the impact their brand identity has on their business and bottom line. Work uniforms can be a differentiator that sets one company apart from its competition.
Clear, established visual branding can help existing and potential customers recognize your employees and build awareness of your company as a whole, which is crucial for a successful business.
Walking Advertisement
Once employees have been provided company uniforms, you will be releasing your logo, slogan, or brand image out into the wild! Business uniforms in the workplace already have many benefits. With employees traveling to and from work in them, you can reap additional advantages worth noting.
Your logo could head to a t-ball game after hours, your slogan to a nail salon, or your company colors a popular restaurant down the road. Business uniforms provide relatively inexpensive word-of-mouth advertising.
Promoting Unity
Work uniforms can bridge gaps in the workplace between employees at different levels. If higher-ups are wearing the same work attire as entry-level employees, they become more approachable. Individuals can still stand out in their own ways while experiencing the feeling of sameness and unity that business uniforms can provide.
Customer Confidence
A simple way to enhance a customer’s experience is by making staff instantly recognizable. Assistance becomes easier to find, making smoother experiences for everyone engaging in business with your company. With employees clearly associated with the business, customers will feel less apprehensive and more trusting.
Improved Security
For organizations with clearly outlined business uniforms or apparel, everyone can more quickly identify who should and should not be in certain work areas.
Employee Comfort and Safety
The comfort of a work uniform is important, but in many workplaces, safety is a key aspect as well. Things to consider when selecting business uniforms:
Choosing appropriate fabrics and designs
Each work environment presents different factors to consider in selecting appropriate factors and designs. Those working outdoors may need work uniforms that account for multiple weather conditions. Many positions, such as food service or retail work require professional outfits that allow for comfort and freedom of movement.
Consideration for different roles
Not every role within a company is the same, so consider if those work uniforms worn should be the same. Some high positions may be dress or suit and tie positions while others may be fine with polos. Or, you may have grounds or safety crew that need durable company uniforms for working inside and outdoors.
Compliance with safety regulations
Some industries have important safety standards when it comes to apparel. When considering work uniforms, you must take those safety rules into consideration. Manufacturing, food service, and healthcare industries are a few examples.
Where Empire Printing Comes in
Whether you are ready to order business uniforms or still trying to come up with a logo for your company, Empire Printing is here to make every step of the process simpler for you or your business.
From our in-house graphics team to our top-of-the-line screen printing and embroidery technology, we are your one-stop-shop for work uniforms. Reach out to learn more about our process or see first-hand how seriously we take our work and your satisfaction!
